OF FRESHNESS IN
- Jim Townley
The Roastery Café is the next evolution of the coffee house. Roastaire’s ‘Theatre of Roasting’ experience presents a new & exciting retail coffee opportunity and a revenue generating cornerstone for any café or grocery store.
In-house micro-roasting has become a gastronomic art, much like micro-brewing & brew pubs. More and more cafés are opting to make specialty micro-roasted coffee and the ‘theatre of roasting’ the cornerstone of their operation, as more and more consumers are demanding nuanced flavours and true freshness in their coffee experience. With Roastaire™, you can centre your café around truly fresh coffee – an experience they can taste in the cup, see in action and take home in bean form.
In-café roasting opens up new revenue verticals and provides a unique differentiator in a competitive café market. The Roastaire™ was designed to provide virtually any café the ability to roast in-house. It can be installed in high-density, urban locations because of its space saving design and minimal emissions. It is also less expensive to operate, providing significant energy savings
Roastaire’s elegant, stainless-steel design and compact footprint make it an appealing café element. Roastaire™ owners can feature the roaster directly in view of their customers – making roasting itself a focal point of their café experience.
Roastaire™ can produce 30 lbs. of freshly roasted beans per hour (180 lbs. per 6 hr roasting session), which in a retail environment is significant for a strong retail bean-sales business model.
Promising unique new taste experiences for coffee lovers, cask conditioned craft coffee beans are deeply infused with carefully chosen ingredients, conditioned in oak casks, and then roasted in small batches. Some highly successful Roastaire™ roasted infusions have included bourbon, amber rum, and honey-mead wine, which recently scored an impressive 93 Points from Coffee Review. This roast received tasting notes describing it as ‘fruit-toned spirits, crisp roasted cacao nib in aroma and cup, velvety mouth feel, long persistent finish’. Roastaire™ technology enables the precision roasting needed to optimize the flavour of each new variety of infused beans offering flavour qualities that are often unexpected, and are always rich, complex and full of subtle nuances.
Freshly Brewed is not good enough! Fresh Cup started roasting coffee with one simple goal in mind: redefine the standard of true freshness, from bean to cup.
We small-batch roast organic coffees using our patented Roastaire™ closed-loop technology. Roasting beans in a clean stream of hot air nurtures the aromatics and elevates the regional flavour characteristics of each single-origin bean or blend.
Our name is the promise we make to your coffee experience and we hope you enjoy our innovative approach to single-serve coffee, roasted and ground for real-time freshness and consistency.
nightwatch coffee lager
“This unique beer is brewed by blending a classic lager with a locally made cold brew extract from Fresh Cup Roastery Café. The result is a crisp, clean lager with distinct coffee flavours such as chocolate, cinnamon, and hazelnut notes on the nose and palate. A perfect beer for day or night!